Happy Seasons
Two friends. One idea. And a mission to make the world a little more fun, softer and greener.
We are Christoffer and Jesper – two best friends from North Jutland who once shared a two-room apartment in Barcelona and a big dream: to build something of our own. Something meaningful. Something that makes people happy.
We started with Christmas jumpers – mostly for fun. A hobby project alongside university. In the first year we sold 1,000.
Today we produce more than 250,000 a year.
What are our values?
Ultimately, we only exist as long as we give our customers the best experience. And that applies to every part of the purchase: from using the website to payment methods, shipping and delivery, product quality, sizes and returns.
Without you, we would be nothing.
We wanted to do more than just sell fun jumpers. We wanted to make clothing that feels good – for you and for the planet. In 2021 we started converting our entire production to organic materials, and today more than 80% of our clothing is made from GOTS-certified organic cotton or recycled materials.
We believe in fun, quality and a clear conscience
- We design everything ourselves, from scratch
- We only use the best materials – without harmful chemicals
- We do our best for every detail: from fit and print to delivery and customer service
- We sell our soft, organic sweaters for the same price that many others charge for plastic-based acrylic
We make things that are meant to make people's lives a little more fun.
That's why it's important that the journey is fun for us. Otherwise there would be plenty of other things to fill your life with.
We do this because we don't want to do anything else.
Every year we donate more than €13,000 to Save the Children's work.
Read more about the partnership here
Save the Children x Happy Seasons
We care a great deal about doing things right. That is why we make most of our products from organic cotton, and we are even GOTS-certified.
Read more about our sustainability here
Happy Seasons x Sustainability
What do you support when you support us?
🫶🏻 You support families in need
Without you having to do anything.
With every order we donate an order to a family in need via Save the Children.
It costs you nothing extra.
💼 Better working conditions in the East
Our Christmas jumpers and Christmas pyjamas are made in the Far East.
However, we work with a small number of factories that meet the strictest requirements for working conditions, the environment and CSR. Those are not empty words. Our GOTS certification stands for that.
😋 The Danish treasure chest
When you buy from us instead of from foreign companies, you help create jobs in Denmark and the VAT stays in the country. And you get a high-quality product at a good price.
Happy Seasons brand film ™️
From entrepreneur to 10-year anniversary
Happy Seasons is part of a European company with Scandinavian roots.
From there we develop new collections every year, coordinate design, product development and customer service, and work closely with our production and logistics partners to deliver reliably to customers in the Netherlands and the rest of Europe.
Our recognitions and results
Since 2015 we have focused exclusively on Christmas clothing.
That years-long specialisation helps us spot trends early while offering classic designs that never go out of style.
You can see our experience in every product – from choice of materials to fit.
Our greatest success is the trust of our customers.
We are especially proud of that:
- Millions of products sold in Europe
- Years of experience since 2015
- High customer satisfaction
- Growing international community
- Continuous expansion of sustainable product lines
Frequently asked questions about us
Here you'll find all the answers
Who are we?
We are Happy Seasons – formerly Jule-Sweaters.
A Danish niche company, founded in 2016, specialising in seasonal clothing such as Christmas jumpers and other comfywear.
We design and develop all products from scratch, with attention to comfort, fit and thoughtful design, and deliberately work with selected seasons rather than a broad range.
What makes you different from other clothing shops?
Unlike many general webshops, we are specialists.
We design all our products ourselves, work with permanent suppliers and put materials and quality above fast trends.
Our focus is on products that get worn again – not just bought once.
How long have you been around?
The company was founded in 2016 and has since grown into an established player in our niche.
Over the years we have built up a lot of experience in product development, fit and what customers need.
How many customers have you had?
We have sold more than 500,000 orders to customers in Europe.
In physical shops, at Christmas markets and online.
We actively use that experience to keep improving our products, sizes and choice of materials.
We have also produced for numerous well-known brands and companies.
Do you design your products yourselves?
Yes. All our products are designed from scratch by our own team.
That means we don't resell standard items, but develop our own look, fits and details especially for our customers.
Why do you work with organic cotton?
We have deliberately chosen to work with 100% organic cotton for most of our products, because it gives more comfort, better breathability and a noticeably softer feel than synthetic materials such as acrylic.
It's a quality choice – not a marketing choice.
Why do many others use acrylic, and you don't?
Acrylic is cheap and easy to mass-produce, but it often feels stiff, itches and doesn't breathe well.
We have given up acrylic because comfort and sustainability come first for us – even though it means higher production costs.
We still make a few things in acrylic, but we have gone from production that was 100% acrylic to less than 15%.
How many people work at your company?
We are a team of 10 full-time employees working all year round on design, quality, operations and customer experience.
That gives us full control over both products and processes.
Are you a Danish company?
Yes, we are a Danish company with a base in Scandinavia and customers across Europe.
Our approach to design, quality and responsibility is clearly inspired by Scandinavian values.
What is your philosophy?
We believe in:
- fewer, but better products
- thoughtful design instead of fast trends
- materials where you can feel the difference
- and that specialisation beats breadth
That is the foundation of everything we make.
